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Boxed names David Miller chief technology officer

Online retailer looks to go public and license e-commerce platform

Russell Redman

October 6, 2021

3 Min Read
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Plans call for David Miller, who brings 20 year of experience in leading technology teams, to start in the CTO post at Boxed next week.Boxed

Next week, David Miller is joining online bulk-products retailer Boxed.com as chief technology officer.

New York-based Boxed said Wednesday that Miller will start in the CTO post on Oct. 11. He takes over that role from William Fong, a Boxed co-founder who left the company in March to join The Estée Lauder Cos. as vice president of global platforms and engineering. Fong had served as CTO since helping to launch Boxed in 2013.

Miller comes to Boxed after more than seven years at small-business lender OnDeck Capital, most recently as senior vice president of technology. In leading the product tech team at OnDeck, Miller played a pivotal role in delivering over $14 billion in capital to small businesses across the United States, Canada and Australia through its proprietary platform, combined complex analytics and microservices ecosystem, Boxed noted.

“We are thrilled to welcome David to the Boxed family and look forward to utilizing his wealth of experience and technological expertise as we plan to become a publicly traded company in the U.S.,” Boxed CEO and co-founder Chieh Huang said in a statement. “We were impressed with the impact he made at OnDeck, transforming the application delivery within its technology platform, which enabled the company to license its software to large financial institutions.”

Related:Boxed looks to license e-commerce technology internationally

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At Boxed, Miller (left) will oversee the development and technical execution of product strategies across company verticals, with a focus on scaling its software-as-a-service (SaaS) platform for enterprise retailers. He also will help drive tech team innovation as well as advance cybersecurity, technology risk and additional support functions.

“He will play an instrumental role in helping us scale our proprietary, end-to-end e-commerce platform as we capitalize on unprecedented growth in online grocery shopping,” according to Huang.

Miller brings 20-plus years of experience in leading technology teams and developing corporate and product strategies across various industries. Before joining OnDeck in July 2014, he spent over four years as executive director of technology at Moodlerooms, where he led technology operations and the corporate computing teams, providing SaaS e-learning solutions to 4 million students and educators worldwide. Previously, he served as senior manager of operations engineering at Advertising.com and as operations manager of the hosting center at Micros Systems.

“I am incredibly excited to join the Boxed team during such an exciting time, Miller stated. “I look forward to implementing a similar playbook that I used at OnDeck to enhance the Boxed platform and facilitate its ability to generate licensing agreements with other retailers. Chieh and the management team are world-class. I strongly believe the company is well-positioned for success as it scales its proprietary e-commerce technology and continues to be the benefactor of strong macroeconomic tailwinds in both its B2C and B2B businesses.”

Related:Online retailer Boxed to go public

In mid-June, New York-based Boxed unveiled plans to become a public company through a merger with special purpose acquisition company (SPAC) Seven Oaks Acquisition Corp. Boxed Inc., the proposed name of the merged company, is slated to be led by Huang as CEO and Seven Oaks Chairman and CEO Gary Matthews as chairman. Its common stock and warrants will list on the New York Stock Exchange under the respective symbols BOXD and BOXD WS.

As part of its plan to go public, Boxed aims to monetize its end-to-end e-commerce platform via an SaaS offering. In January, the e-tailer entered a multiyear SaaS partnership with Aeon Group, Japan’s largest grocery retailer and one of Asia’s biggest retail conglomerates. German discount grocer Lidl also has piloted Boxed’s technology in a home delivery service test in the U.S.

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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