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Dollar_General_Plus_store.jpg Dollar General
Goodlettsville, Tenn.-based Dollar General operates 16,720 stores in 46 states.

Dollar General promotes Emily Taylor to chief merchant

Retail industry veteran Jason Reiser exits after three years in role

Emily Taylor has been appointed executive vice president and chief merchandising officer at Dollar General, taking over from Jason Reiser, who left the company.

A 22-year Dollar General veteran, Taylor previously served as senior vice president of channel innovation. In her new post, she oversees the strategy and execution of the company’s merchandising, marketing, global sourcing, merchandise operations and in-store experience efforts.

Reiser, who held the chief merchant’s role since joining Dollar General in July 2017, departed the Goodlettsville, Tenn.-based retailer on Sept. 24.

With the change, Dollar General named Tracey Herrmann as senior vice president of channel innovation and promoted Vice President and Division Manager Kal Patel to Herrmann’s previous role of senior vice president of store operations.


Taylor (left) has served as senior vice president of channel innovation since 2019. She started at Dollar General in 1998 and took on roles of increasing responsibility in investor relations, financial planning and analysis, merchandise planning, pricing and merchandising operations. Before her most recent role as senior VP of channel innovation, Taylor served as senior VP and general merchandise manager of non-consumables and, prior to that, as VP of merchandise operations.

“We are confident that Emily’s strategic vision and longstanding leadership with Dollar General will help to drive our continued efforts to innovate, capture growth opportunities and serve our customers and communities,” Chief Operating Officer Jeff Owen said in a statement. “I would also like to thank Jason for his contributions to advancing Dollar General’s merchandising strategy and wish him the best in his future endeavors.”


Reiser (left), with more than 30 years of retailing experience, came to Dollar General as chief merchant in 2017 from The Vitamin Shoppe, where he was executive VP and COO. Before that, he served as chief merchandising officer of Family Dollar (now part of Dollar Tree) from 2013 to 2016. A trained pharmacist, Reiser began his retail career as a pharmacy manager at Walmart and then rose through the ranks at the company, serving as vice president of merchandising, health and family care for Sam’s Club from 2010 to 2013.

Overall, Dollar General operates 16,720 stores in 46 states.

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