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Dollar Tree realigns executive team

Michael Witynski takes on bigger role as enterprise president

Russell Redman

December 11, 2019

3 Min Read
Dollar Tree-storefront.jpg
Dollar Tree is taking a more enterprisewide view of its Dollar Tree and Family Dollar store segments.Dollar Tree

Deep discount chain Dollar Tree has promoted Michael Witynski to enterprise president, a newly created position, and named a chief operating officer and a chief merchant for the overall organization.

Chesapeake, Va.-based Dollar Tree said Thursday that Thomas O’Boyle has been appointed COO of Dollar Tree, taking over that title from Witynski, who previously served as president and COO. Richard McNeely, meanwhile, has been promoted to chief merchandising officer of Dollar Tree, responsible for both the Dollar Tree and Family Dollar store banners.

The moves, effective immediately provide further integration of executive oversight following Dollar Tree’s completion of the Family Dollar Stores acquisition in July 2015. Dollar Tree noted that the changes will improve strategic execution and operational performance for the Dollar Tree and Family Dollar businesses. The company recently consolidated its two store-support centers with corporate office in Chesapeake.

“These and other actions we are taking are designed to increase enterprisewide focus and accountability,” Dollar Tree CEO Gary Philbin said in a statement. “With Mike, Rick and Tom, we will have our senior-most talent working together across the platform with more urgency to move the needle on metrics that will help us deliver greater value for our shareholders and customers.”

Related:Dollar Tree to close up to 390 Family Dollar stores

Also on Wednesday, Dollar Tree said Family Dollar President Duncan Mac Naughton, was leaving the company. He had served in that post since 2017. “I want to thank Duncan for his efforts in leading the Family Dollar team,” Philbin commented. “We wish him the best in his future endeavors.”

Michael Wytynski-Dollar Tree.jpegNow enterprise president, Michael Witynski previously served as president and COO of Dollar Tree Stores.

In his new role as enterprise president, Witynski will lead the merchandising, store operations and supply chain functions for both Dollar Tree and Family Dollar. His main focus will be on improving enterprisewide operational efficiency and reducing distribution costs across both store brands, according to the company.

“Mike Witynski has been a key executive in driving performance across the organization. In particular, Mike has led the Store Excellence operational initiatives and merchandising programs to drive sales and margin and has been hands-on in managing our tariff mitigation efforts the past 18 months,” Philbin noted. “His promotion to enterprise president will continue our progression of elevating our customer-facing efforts in merchandising and operations.”

Related:Dollar Tree investor pushes for sale of struggling Family Dollar, higher prices

Witynski had been president and COO Dollar Tree Stores since June 2017. He also is a former president of Shaw’s Supermarkets.

“The reorganization enhances our ability to accelerate the timetable for implementing initiatives designed to improve margins and reduce costs for the Dollar Tree and Family Dollar segments,” Witynski stated.

As Dollar Tree’s COO, O’Boyle will lead the store operations and real estate functions for the Dollar Tree and Family Dollar banners. The former CEO of Marsh Supermarkets and president of the Sears/Kmart food, drug and pharmacy business, he previously had served as COO of Family Dollar since October 2017.

McNeely, in his new role, now leads merchandising, marketing and global sourcing for both Dollar Tree and Family Dollar. Most recently, he was chief merchant for Dollar Tree Stores. Before coming to Dollar Tree, McNeely spent 28 years in a range of positions at various retailers, including Dollar General, Rose’s Stores and Fred’s.

Overall, Dollar Tree operates 15,262 stores across 48 states and five Canadian provinces under the brands Dollar Tree, Family Dollar and Dollar Tree Canada.

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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