ARLINGTON, Va. — Food Marketing Institute on Wednesday said it has named Susan Krys vice president of industry events to help re-engineer the association’s industry trade show, now called FMI Connect.
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“Susan brings the focused skill-set and inspiring leadership we need to elevate our annual FMI industry business forum into a dynamic experience that renews participants’ vision of what food retail can be,” said Dagmar Farr, FMI’s senior vice president of member services. “Susan’s creative approach to trade show management and production will amplify our efforts to make FMI Connect of priceless value for all who attend in 2014 and beyond.”
Krys will be primarily responsible for growing FMI’s annual FMI Connect event organically and through strategic co-location partnerships, and recruiting and managing the relationship with co-location partners. Krys will draw from her previous efforts to pro-actively collaborate on researching, planning, coordinating and directing all attendance-building and promotion efforts. As a long-term goal, Krys will help to evolve the exhibit and tradeshow component of FMI Connect year over year.
Read more: Retailers Embrace Return of 2014 FMI Show
Prior to joining FMI, Krys was senior director of expo, promotions and industry events at the American College of Cardiology (ACC) where she orchestrated industry participation for a meeting of 13,000 professional cardiovascular professionals and industry leaders.
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