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Former Amazon sales exec Nancy Winé joins Kroger’s 84.51°

Advertising veteran to lead Kroger Precision Marketing media sales team

Russell Redman

June 1, 2020

2 Min Read
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Kroger unveiled the Kroger Precision Marketing media solution in October 2017 as a way to develop more relevant customer campaigns across its digital ecosystem.Kroger

The Kroger Co.’s 84.51° data analytics arm has hired Nancy Winé as vice president of advertising sales for its Kroger Precision Marketing (KPM) retail media advertising solution.

Winé comes to 84.51° from Amazon, where led sales for the e-tail giant’s consumer packaged goods (CPG) vertical. In her new role, she will oversee the KPM media sales team across all regions and clients.

Kroger unveiled the KPM cross-channel media solution in October 2017 as a way to develop more relevant customer campaigns across the Cincinnati-based digital ecosystem. Powered by Kroger’s loyalty program, KPM offers CPG companies advertising tools to reach potential customers as well as track conversion to gauge success. The 84.51° data science unit was formed in 2015 after Kroger acquired the rest of “customer science” firm dunnhumby, its joint venture with U.K. food retailer Tesco.

“Nancy was a natural choice for our team, with her strong track record of successfully partnering with CPG brands,” Cara Pratt, vice president of commercial and product strategy for KPM at 84.51°, said in a statement. “Her wealth of experience and disciplined leadership are a perfect addition to KPM as we make the digital advertising industry more effective for CPG brands and increase the overall accountability for media investments.”

Related:Kroger gives CPG advertisers more sales visibility

A 25-year veteran in media and digital commerce, Winé previously spent more than nine years at Amazon, most recently as head of the CPG scale. Kroger 84.51° noted that Winé co-created Amazon’s consumables vertical, which is now e-tailer’s largest advertising vertical. Before joining Amazon, Winé served on the senior management team for Integer/ TBWA, where she launched and scaled Integer’s Digitail practice across 600-plus associates.

According to 84.51°, Winé has a track record of building high-performing sales teams and driving media advertising product innovation. “I am thrilled to embark on this new chapter, applying my experience to drive the growth of this industry disrupting platform,” she commented.

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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