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PCC Community Markets promotes Dana Montanari, Darrell Vannoy

Montanari becomes chief people officer, Vannoy expands merchandising role to promotions

Russell Redman

April 23, 2021

2 Min Read
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Both Dana Montanari and Darrell Vannoy will report directly to PCC President and CEO Suzy Monford.PCC Community Markets

Dana Montanari has been elevated to chief people officer and Darrell Vannoy to senior vice president of merchandising and promotion at PCC Community Markets.

PCC said yesterday that both Montanari and Vannoy will report to President and CEO Suzy Monford, who joined the Seattle-based grocery retail cooperative in December from The Kroger Co.

Previously, Montanari served as vice president of human resources and Vannoy as vice president of merchandising and procurement.

“Dana and Darrell bring decades of expertise to their PCC service and exemplify the best of the co-op’s vision, mission and values,” Monford said in a statement. “They have been extraordinary contributors during their tenure and are steadfast in their commitment to leading PCC in our advocacy for people, planet and profit.”

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As chief people officer, Montanari will continue to support the PCC Board of Trustees’ Management Development and Compensation Committee, as well as focus on improving methods of staff recognition, developing a learning management system and integrating equity development programs, PCC said. She joined the grocer in October as human resources VP in October 2019, a role in which she bolstered the co-op’s culture, emphasized equity and inclusion training and development, retooled HRIS system reporting, and expanded HR service offerings to better support stores, the company said.

Related:PCC Community Markets reaches hazard pay accord with UFCW Local 21

Before coming to PCC, Montanari served as VP of human resources at WellAir. Her 25 years of HR experience also includes executive-level HR roles at Pacific Coast Feather Company, Expedia, Alere and Free & Clear.

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For Vannoy, the promotion expands his role to include leading PCC’s promotional go-to-market strategy, as well as continuing to oversee merchandising and procurement. He also directs the retailer’s private-label program and pricing strategies.

With more than 25 years of experience in the grocery industry, Vannoy joined PCC in July 2015 from Metropolitan Market, where he held the post of VP of sales and merchandising. Prior to that, he served as VP of sales and marketing for Heinnemans Bakery and as U.S. sales director for ACE Bakery and worked at grocery retailers Larry’s Markets and Wild Oats.

PCC, which describes itself as the nation’s largest community-owned food market and a a certified organic retailer, operates 15 stores in Washington’s Puget Sound area. The co-op said it plans to open new stores in downtown Seattle and Madison Valley as well as relocate its Kirkland location.

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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