Price Chopper Enterprises names marketing chief

Casie Broker has been promoted to chief marketing officer at Price Chopper Enterprises.

The Overland Park, Kan.-based grocer said yesterday that the move is effective immediately. Broker previously served as vice president of marketing, holding that post since 2016.

Casie Broker

Photo: Price Chopper

In the new role, Broker’s duties have been expanded to include all Price Chopper brand marketing and IT-related marketing. The company said her recent achievements include launching online grocery delivery for all stores and landing a multiyear sponsorship with Major League Baseball’s Kansas City Royals.

“Casie has been an extremely valuable part of our team for many years,” President and CEO Peter Ciacco said in a statement. “We’re pleased to have her take another step forward in her career within Price Chopper.”

Broker joined Price Chopper Enterprises in 2010 as director of marketing. Her grocery industry career spans more than 20 years. Before coming to the company, she was director of marketing for eight years at Cosentino’s Food Stores and prior to that served in marketing roles over five years at Associated Wholesale Grocers.

Her promotion marks Price Chopper Enterprises’ second executive appointment in the past week.

In late February, the company hired grocery industry veteran Brian Haaraoja, vice president of marketing and merchandising at H.A.C. Inc., to become president and CEO. Ciacco is slated to retire in mid-April, at which time Haaraoja will take the helm as chief executive.

Price Chopper Enterprises oversees business operations for 52 Price Chopper stores in the Kansas City, Mo., market area. The stores are locally owned by the Cosentino, Ball, McKeever and Queen families. The company also provides services for four Price Chopper stores in Des Moines operated by Associated Wholesale Grocers subsidiary D.G.S.