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Rite Aid’s Jeanniey Walden now permanent chief marketing officer

Walden was serving on an interim basis prior to the announcement

Bill Wilson, Senior editor at Supermarket News

August 8, 2023

1 Min Read
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Rite Aid interim Chief Marketing Officer Jeanniey Walden has been offered the position permanently.

Before coming to Rite Aid, Walden was chief innovation and marketing officer at DailyPay, where she worked with Target, Kroger, and Dollar Tree while overseeing strategies centered around improving the omnichannel customer experience.

“As we continue to accelerate our performance through bold strategy, focused execution, and experienced leadership, we are pleased to permanently welcome Jeanniey to the Rite Aid team,” said Rite Aid Interim CEO Busy Burr. “As an accomplished marketeer with a customer-centric approach, Jeanniey will lead the charge to strengthen and enhance the ways we conveniently meet our customers’ changing needs, helping us further our mission to provide whole health for life.”

Rite Aid said Walden will be involved in the company’s growth strategy and will help oversee the expansion of Rite Aid’s Thrifty ice cream brand.

“I’m incredibly excited to join Rite Aid in a permanent capacity to continue innovating our customer-first culture and our approach to customer engagement and loyalty,” said Walden.

Read more about:

Rite Aid

About the Author

Bill Wilson

Senior editor at Supermarket News

Bill Wilson is the senior editor at Supermarket News, covering all things grocery and retail. He has been a journalist in the B2B industry for 25 years. He has received two Robert F. Boger awards for his work as a journalist in the infrastructure industry and has over 25 editorial awards total in his career. He graduated cum laude from Southern Illinois University at Carbondale with a major in broadcast communications.

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