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Safeway's Colbourn moves to

Keith Colbourn, Safeway's SVP of loyalty, is joining, where he will oversee the company's Retailer iQ program as SVP of retail.

Colbourn will report to COO and CFO Mir Amir, also a Safeway veteran. Retailer iQ is's targeting and analytics platform for grocery, drug and mass merchandisers and retailer relationships.

Prior to Safeway, Colbourn held various senior management positions at Dunnhumby USA and Loyalty One.

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