Sponsored By

Stater Bros. Markets promotes two to VP positions

Bertha Luna named regional vice president, retail operations; Paul Stoffel is new vice president, marketing

Michael Browne, Executive Editor

July 30, 2020

3 Min Read
Stater Bros reopening_0.jpg
San Bernardino, Calif.-based Stater Bros. operates 171 supermarkets in Southern California.Stater Bros. Markets

Stater Bros. Markets has promoted Bertha Luna to regional vice president retail operations and Paul Stoffel to the position of vice president, marketing.

San Bernardino, Calif.-based Stater Bros. operates 171 supermarkets in Southern California.

In her new role, Luna will lead the retail operations for a regional area served by Stater Bros. She will continue to report to executive vice president retail operations Keith Thomas.

“Bertha is a well-respected and valuable member of our management team,” said Pete Van Helden, Stater Bros. Markets CEO. “This promotion recognizes her outstanding leadership skills and dedication to providing our valued customers with the best shopping experience in Southern California.”

Stater Bros Bertha Luna_2018.jpg

Luna (left) has been with Stater Bros. for 20 years and has over 32 years of experience in the retail grocery industry. She began her career in the retail grocery industry in 1988 as a courtesy clerk at Lucky Stores. She joined Stater Bros. in 1999 during the acquisition of Albertsons and Lucky Stores. Luna’s career with Stater Bros. Markets started as a Store Manager at the Company’s Fullerton location. In 2000, she was promoted to Retail Grocery Supervisor and in 2006, she was promoted to Retail District Manager. In 2014, Luna transitioned to the position of Director of Diversity, and in 2017 reassumed the role of Retail District Manager. In 2018, she was promoted to Senior Director Retail Operations, her most recent position.

Related:Stater Bros. promotes Gil Salazar to senior VP of IT

Luna earned a Bachelor of Science Degree in Human Resource Management from Western Governors University and is also a graduate of the University of Southern California (USC) Food Industry Executive Program. Additionally, she serves on the Company’s Refresh Committee, Energy and Sustainability Committee and E-commerce Committee.

In his new role of vice president, marketing, Stoffel will lead the strategic planning, development and execution of Stater Bros.’ center store category management initiatives, procurement, master data management (MDM) and the company’s store-brand quality assurance program. Stoffel will continue to report to executive vice president and chief marketing officer Dennis McIntyre.

“Paul is a well-respected and a valuable member of the Stater Bros. Family,” said Van Helden. “Paul consistently demonstrates strategic focus and forward thinking. I have confidence in his leadership and vision to help move the business forward.”

Stater Bros Paul Stoffel - 2017 Headshot.jpg

Stoffel (left) has over 23 years in the retail grocery industry. He began his career at Stater Bros. in 1997 as a courtesy clerk at the company’s Arlington location in Riverside and held the positions of Meat Wrapper and Clerk before being promoted to the merchandising department at the corporate office in 2005. Stoffel was promoted to inventory analyst in the marketing department in 2006 and continued to advance to the positions of inventory analyst supervisor, buyer – merchandiser and director category management. In 2019, he was promoted to senior director marketing, his most recent position.

Related:Stater Bros. again extends COVID-19 hourly wage bonus

Stoffel earned a Bachelor of Arts Degree in Business Management from California State University, San Bernardino, and is also a graduate of the University of Southern California (USC) Food Industry Management Program.

 

 

About the Author

Michael Browne

Executive Editor, Supermarket News

Michael Browne joined Supermarket News in 2018 after serving in managing and executive editor capacities at leading B2B media brands including Convenience Store NewsLicense Global and Travel Agent. He also previously served as content production manager for print and digital in the Business Intelligence division of Informa, parent company of Supermarket News and Nation’s Restaurant News.

As executive editor, Mike oversees the editorial content of supermarketnews.com as well as the monthly print publication. He also directs all content-based brand-related projects including the annual Top 75 Retailers report, Category Guide, Retailer of the Year, research surveys and special reports, as well as podcast and webinar content. Mike has also presented and moderated at industry events.

In addition to the positions mentioned above, Mike has also worked as a writer and/or editor for special projects at American Legal Media (ALM), managing editor for Tobacco International, special projects editor at American Banker • Bond Buyer, and as production editor for Bank Technology News and other related financial magazines and journals published by Faulkner & Gray.

A graduate of Fordham University, Mike is based in New York City, where he was born and raised.

Contact Mike at [email protected] or follow him on Twitter and LinkedIn.

 

Stay up-to-date on the latest food retail news and trends
Subscribe to free eNewsletters from Supermarket News

You May Also Like