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Target taps Rick Gomez as food and beverage chief

Christina Hennington named to new role of chief growth officer in exec shuffle

Russell Redman

February 16, 2021

3 Min Read
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Food and groceries have become a major traffic driver at Target as it has honed its presentation and bolstered own brands.Target Corp.

In a flurry of executive moves, Target Corp. has appointed Rick Gomez as chief food and beverage officer and Christina Hennington as chief growth officer, a newly created position.

Both Gomez and Hennington also retain their executive vice president titles. Also on Tuesday, Target said it has promoted Cara Sylvester to executive VP and chief marketing and digital officer, Jill Sando to executive VP and chief merchandising officer and Katie Boylan executive VP and chief communications officer.

With Target since 2013, Gomez most recently served as chief marketing, digital and strategy officer. Target noted that he has helped the discount store chain deepen customer relations and launch one of the nation’s fastest-growing loyalty programs, spurring digital sales growth. Gomez’s 20-plus years of experience in managing multibillion-dollar consumer packaged goods brands at MillerCoors, PepsiCo and Quaker Oats will help drive growth in Target’s food and beverage business, the Minneapolis-based retailer noted. 

ChristinaHennington-RickGomez-JillSando-Target.jpg

(Left to right) Christina Hennington, chief growth officer; Rick Gomez, chief food and beverage officer; and Jill Sando, chief merchandising officer.

Gomez takes over the role being vacated by Stephanie Lundquist, who is leaving Target following 15 years with the company. Lundquist was named president of food and beverage, a newly created post, in January 2019 after serving as chief human resources officer. She announced her plans to depart earlier this year and will continue in an advisory role through spring 2021, Target said. 

Related:E-commerce gives Target holiday sales boost

Appointed as chief merchandising officer of hardlines, essentials and capabilities in January 2020, Hennington takes on expanded duties as chief growth officer. In the role, she will work across the organization to drive revenue-generating strategies that bolster relevancy with current and prospective customers and propel Target’s expansion, according to the company. She also will oversee merchandising, including Target product design, global sourcing, enterprise strategy, insights and innovation.

Target said Hennington, with the company since 2003, played a key role in modernizing the retailer’s merchandising organization, blending physical and digital buying functions, as well as in establishing Target as leading consumer destination during the COVID-19 pandemic.

“At the core of Target’s success is the most talented team in retail,” Target Chairman and CEO Brian Cornell said in a statement. “The depth of expertise across Target’s leadership team, in particular, has been a critical driver in Target’s winning strategy and the excellence of our operations.”

Taking over Hennington’s former role is Jill Sando, who will now lead buying for all of the retailer’s hardlines and softlines product categories as chief merchant. Sando, who joined Target in 1997, will report to Hennington and remain a member of the executive leadership team. 

Related:Target creates new role of food and beverage president

KatieBoylan-CaraSylvester-Target.jpgKatie Boylan (left), chief communications officer, and Cara Sylvester (right), chief marketing and digital officer. (Photos courtesy of Target)

The shift of Gomez to direct food and beverage brings Sylvester into the lead marketing and digital role. Since joining Target in 2007, she has served in a range of leadership roles across strategy and merchandising, most recently as senior vice president of home. In her new post, Sylvester will be responsible for deepening affinity for the Target brand across all platforms, expanding the loyalty program and in-house media company, and driving digital growth, Target said. 

Boylan has been leading Target’s communications function since 2017. Her expanded responsibilities as chief communications officer include social responsibility and sustainability initiatives and philanthropic efforts, including the Target Foundation. She came to Target in 2011.

“The changes we’re announcing create new opportunities for key leaders to bring their knowledge and experiences to different areas of the business,” added Cornell. “I’m confident these moves will drive Target’s position as a best-in-class retailer today and well into the future.” 

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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