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Walmart U.S. CMO to shift over to Sam’s

Tony Rogers to become ‘chief member officer’

Russell Redman

June 20, 2018

2 Min Read
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Tony Rogers, senior vice president and chief marketing officer at Walmart U.S., is moving over to Sam’s Club to take a newly created role.

The veteran Walmart executive is slated to join the retailer’s Sam’s subsidiary in late July as chief member officer, senior company executives told employees in memos yesterday.

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“While it's not easy to see Tony leave Walmart U.S. and U.S. eCommerce, we’re excited for him as he takes on his next challenge leading Sam's Club's end-to-end member strategy,” Walmart U.S. president and CEO Greg Foran and U.S. eCommerce CEO Marc Lore said in the memo.

“In this position, he will be responsible for overseeing a broader portfolio that encompasses membership, marketing and member experience.”

Based in Bentonville, Ark., Rogers will report directly to Jamie Iannone, CEO of SamsClub.com and executive vice president of membership and technology, and serve as a member of Sam’s president and CEO John Furner’s leadership council.

“Having a chief member officer is an important step as we take an increasingly member-centric approach to the business,” Iannone said in a memo to Sam’s employees.

“As John has discussed, strength in our membership offering and base is the foundation of a successful warehouse model. We’re excited to bring together these functions into a single team led by Tony.”

Rogers has served as CMO of Walmart U.S. since 2016. He was promoted to that post after two years as CMO of Walmart China, where he oversaw traditional, digital, and social media efforts for the retailer’s stores in China as well as for Walmart-branded online-to-offline initiatives. 

Before moving to China, Rogers spent eight years in the Walmart U.S. marketing organization, holding such positions as senior vice president of marketing and vice president of advertising.

Rogers helped shape Walmart's "Save Money. Live Better." rebranding campaign, as well as for revamping the company's advertising approach and driving multicultural marketing. 

“As the first leader to take on responsibilities for both stores and e-commerce, he pioneered an omnichannel marketing function,” Foran and Lore stated.

“He helped bring innovative offerings — like free two-day shipping and online grocery — to life.”

Rogers joined Walmart in 2005 as senior director of brand strategy, coming to the Bentonville, Ark.-based company after six years in PepsiCo's Frito-Lay division, where he served in brand marketing roles for the Tostitos and Doritos brands and the Walmart customer team.

Update June 19, 2018 This story has been updated with additional information from the company.

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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