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Consumers aren’t showing any signs of pulling back on their interest in pursuing specific eating patterns or diets, according to FMI.

To eat healthy, grocery shoppers count on product labels and shelf signage

FMI report outlines product claims shoppers seek when purchasing food products

The average supermarket shopper seeks out about six different front-of-package claims when purchasing a food product, according to FMI’s new report, The Power of Health and Well-Being in Food Retail. There is clear momentum for specific product claims, the report notes, including those related to minimal processing and ethical practices.

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