The average supermarket shopper seeks out about six different front-of-package claims when purchasing a food product, according to FMI’s new report, The Power of Health and Well-Being in Food Retail. There is clear momentum for specific product claims, the report notes, including those related to minimal processing and ethical practices.
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To eat healthy, grocery shoppers count on product labels and shelf signage
FMI report outlines product claims shoppers seek when purchasing food products