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Food labels have positive but limited effect on consumers’ food choices

Food labels are ubiquitous in today’s supermarkets and natural food stores. But what effect do they have when consumers are deciding what to eat?

A trip to the grocery store seems to require more reading than ever these days: Nutrition Facts panels on the back; low-sodium, low-fat, fat-free, dairy-free, no added sugar and more on the front. But even as food producers adapt the “more is more” attitude toward cluttered packaging, little evidence exists to show if consumers improve their eating habits because of food labels.

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