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Giant Food launches #HealthyAtWork challenge for employees

In-house nutritionists encourage associates to stay active and practice healthy habits

Michael Browne, Executive Editor

October 13, 2020

2 Min Read
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The #HealthyatWork campaign marks Giant’s latest effort in supporting the well-being of associates and the community.Giant Food of Landover

Giant Food of Landover, Md., the greater Washington D.C. regional operator of 164 supermarkets, on Tuesday announced a companywide #HealthyAtWork challenge to support in-house workplace wellness initiatives. The program began on Oct. 5, and will continue through the end of the month.

Modeled after Giant's #HealthyAtHome initiative that took place in May, Giant's in-house team of 11 licensed nutrition professionals will lead the program that encourages associates to move more and add healthier options to their plates.

“Although many of our customers have settled into a new life routine, our associates remain on the frontlines maintaining a sense of normalcy for the community,” said Lisa Coleman, MS, RD and director of Healthy Living at Giant Food. “Our goal is to essentially ‘care for the caregivers’ by focusing on ways we can help our associates stay healthy and #HealthyAtWork is just one of the ways we can support this goal.”

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Giant associates will follow the program using a #HealthyAtWork booklet filled with tips and coupons, by viewing brief nutritionist-led weekly videos,and by interacting on the nutrition team's Facebook group.

The #HealthyAtWork challenge will prompt associates with simple weekly goals that build on each other to create habits that support a healthier overall lifestyle:

Week 1: Hydrate to feel great! Rethink the sugary drinks and opt for water instead.
Week 2: Pick produce! When planning a meal or snack, aim to include a fruit or veggie.
Week 3: Swap for stars! Look for healthier versions of favorite foods labeled with Giant’s Guiding Stars nutrition navigation system ratings.
Week 4: Try something new! Shake up mealtime boredom with a new ingredient or recipe.

Related:Giant Food, Stop & Shop prepare for flu season with vaccinations at all pharmacies

Giant associates will follow the program using a #HealthyAtWork booklet filled with tips and coupons, by viewing brief nutritionist-led weekly videos,and by interacting on the nutrition team's Facebook group.  Shoppers will also see associates wearing #HealthyAtWork buttons and be encouraged via in-store radio to join in on the weekly challenges.

Associates are encouraged to share how they are getting #HealthyAtWork on Giant’s new ‘Healthy Living by Giant’ company Facebook Group using the #HealthyAtWork hashtag.

This campaign marks Giant’s latest effort in supporting the well-being of associates and the community, in addition to several other nutritional services including weekly online nutrition and healthy living classes, personalized online consultations, and more.

The Giant nutrition team also continues to offer customized #HealthyAtWork programming for any interested local groups and businesses through its Workplace Wellness programming. Businesses and groups can contact [email protected] to learn more about bringing a personalized challenge to their workplace.

Related:Giant Food launches #HealthyAtHome virtual challenge

In the coming months, Giant will launch further nutrition-focused programs to support its local communities, including a “6 Weeks to Wellness” program in partnership with #FITDC that will begin in November.

About the Author

Michael Browne

Executive Editor, Supermarket News

Michael Browne joined Supermarket News in 2018 after serving in managing and executive editor capacities at leading B2B media brands including Convenience Store NewsLicense Global and Travel Agent. He also previously served as content production manager for print and digital in the Business Intelligence division of Informa, parent company of Supermarket News and Nation’s Restaurant News.

As executive editor, Mike oversees the editorial content of supermarketnews.com as well as the monthly print publication. He also directs all content-based brand-related projects including the annual Top 75 Retailers report, Category Guide, Retailer of the Year, research surveys and special reports, as well as podcast and webinar content. Mike has also presented and moderated at industry events.

In addition to the positions mentioned above, Mike has also worked as a writer and/or editor for special projects at American Legal Media (ALM), managing editor for Tobacco International, special projects editor at American Banker • Bond Buyer, and as production editor for Bank Technology News and other related financial magazines and journals published by Faulkner & Gray.

A graduate of Fordham University, Mike is based in New York City, where he was born and raised.

Contact Mike at [email protected] or follow him on Twitter and LinkedIn.

 

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