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‘Power greens’ top produce shopping lists at Meijer

The growing popularity of “power greens” and more adventurous consumer palates helped bagged baby kale mark a 200% sales increase at Meijer stores in 2013, the retailer said Monday.

Jon Springer, Executive Editor

January 27, 2014

2 Min Read
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The growing popularity of “power greens” and more adventurous consumer palates helped bagged baby kale mark a 200% sales increase at Meijer stores in 2013, the retailer said Monday.

Meijer also said it anticipates the trend will continue in 2014, citing high expectations for sales of items including Swiss chard and turnip greens.

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“Consumers are being more adventurous in produce choices, so if they liked kale, they may reach for another unfamiliar green,” Melissa Hehmann, a regisitered dietician for Mejier said in a release. “In addition to trying new produce, consumers are rethinking traditional staples like cauliflower. Cauliflower can be mashed like potatoes, grilled like steak, and used as a gluten-free option for things like pizza crust.”

Meijer said “power greens” topped the list of its top-selling produce in 2013. Other items on the list were fresh herbs, portabella mushrooms, sweet potatoes and clementines.

Meijer said it also expects to see continued growth in organics and its Locally Grown program in 2014. The latter supplies Meijer stores around the Midwest with fruits and vegetables from more than 100 local growers in Michigan, Indiana, Illinois, Ohio and Kentucky.

“Organics is one of our fasted growing categories in the Meijer produce department,” Scott Calandra, a produce buyer for Meijer, said. “And Meijer shoppers enjoy shopping produce grown near their community and around the Midwest.”

 

About the Author

Jon Springer

Executive Editor

Jon Springer is executive editor of Winsight Grocery Business with responsibility for leading its digital news team. Jon has more than 20 years of experience covering consumer business and retail in New York, including more than 14 years at the Retail/Financial desk at Supermarket News. His previous experience includes covering consumer markets for KPMG’s Insiders; the U.S. beverage industry for Beverage Spectrum; and he was a Senior Editor covering commercial real estate and retail for the International Council of Shopping Centers. Jon began his career as a sports reporter and features editor for the Cecil Whig, a daily newspaper in Elkton, Md. Jon is also the author of two books on baseball. He has a Bachelor of Arts degree in English-Journalism from the University of Delaware. He lives in Brooklyn, N.Y. with his family.

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