As demand for retail dietitians grows, supermarkets interested in retaining them should focus on maximizing job and compensation satisfaction, according to the findings of the Retail Dietitians Business Alliance’s salary survey for retail dietitians.
“Like any company, employee retention is important and as more retailers want a dietitian in every store, their demand will increase and an unhappy RD will move on to another employer,” said Phil Lempert, CEO and president of the RDBA, in a press release.
According to the survey, 75% of retail dietitians have an annual salary between $41,000 and $70,000. The average respondent ranked their compensation satisfaction a 6 on a 1-10 scale, with registered dietitians who work for a chain with 500 or more stores, the least satisfied (5.1), followed by those employed by chains with 100 to 500 stores (5.7), fewer than 50 stores (6.6) and those with 50 to 100 stores (7.1).
More than half of retail dietitians (56%) have a bonus structure significantly higher than the 8% of RDs in other fields; 20% receive stock options, and 30% have the opportunity to participate in employee stock purchase programs.
Retailers are hiring dietitians for individual stores since they’ve been directly linked to a return on investment, according to the RDBA. Caroline Passerrello, a corporate dietitian with Giant Eagle says the chain's customers spend 5% to 7% more after meeting with a dietitian.
“What first began as an offering in a special health food section of the store is now integrated throughout the store,” said Passerrello, in a press release. “We’re looking to innovate again, to combine technology with personalization. Putting a sign with nutritional information on the shelf is nice, but you may not be interested in that information. We want to help personalize nutritional advice for our customers as they shop.”
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