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Schnuck Markets makes health pitch to customers

Regional grocer says it’s ‘going all in on health and wellness’

Russell Redman

January 7, 2020

2 Min Read
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Schnucks' efforts include expanded its gym partnerships, a new communitywide step challenge and the “Eat Good to Feel Great” program.Schnuck Markets

With New Year’s resolution season now under way, Schnuck Markets is turning the spotlight on health and wellness.

St. Louis-based Schnucks said Tuesday that it has expanded its gym partnerships and “healthy kids” field trips and is inviting customers to partake in its new communitywide step challenge and “Eat Good to Feel Great” program.

“We know that lots of people start the New Year with a new resolve to make healthier choices, so Schnucks is working to help our customers jump-start healthy habits for 2020 and beyond,” Kara Behlke, director of health and wellness at Schnucks, said in a statement.

With the launch of the communitywide step challenge, customers across Schnucks’ five-state trade area who log 50,000 steps or more through Feb. 29 will be entered into a drawing for a chance to win 50,000 Schnucks Rewards points, the equivalent of $100. To participate, consumers text “STEPS” to 27126 on their smartphone and then click on the response link to download the Stridekick mobile app. The app includes health and wellness tips, the ability to earn kudos for activity milestones, and a live leaderboard where participants can check their progress against others.

“Our customers often tell us that health and wellness is important to them, and that alone means it’s important to Schnucks,” according to Behlke.

Related:Tobacco sales to end at Schnucks

For the “Eat Good to Feel Great” program, Schnucks partners with health-focused brands to set up in-store signage and displays that make it easier for shoppers to find better-for-you product choices.

The program also includes the January edition of Simply Schnucks magazine, which contains over 50 recipes for creating healthy meal plans; resources on Schnucks.com such as healthy recipes and tips, details about Schnucks-sponsored fitness classes; and store tours focused on healthy options. In addition, the supermarket chain is sponsoring the NHL All-Star 5K in downtown St. Louis on Jan. 25.

Schnucks noted that the health and wellness initiative builds on the company’s decision to end sales of tobacco products. Sales of cigarettes, cigars, cigarillos, chewing tobacco, snuff and other tobacco products at Schnucks stores stopped on Jan. 1. The retailer doesn’t sell e-cigarettes or vaping products. In support of people trying to quit tobacco, Schnucks said it’s continuing to offer double Schnucks Rewards points on all smoking cessation products. The grocer also is promoting smoking cessation classes offered by the St. Louis mayor’s office.

“Schnucks is going all in on health and wellness because we believe that when we work together with our customers, we can create healthier generations,” Behlke added.

Related:Schnucks delivers more curbside pickup

Schnuck Markets operates 112 stores in Missouri, Illinois, Indiana, Wisconsin and Iowa.

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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