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Discount grocers Aldi, Lidl institute customer limits in stores

Shopper counts capped at about five customers per 1,000 square feet

Russell Redman

April 10, 2020

4 Min Read
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Aldi customers are being asked to limit shopping trips to one person per family, except for those who must shop with children and vulnerable shoppers who need assistance.Russell Redman

To help prevent the spread of novel coronavirus (COVID-19), hard discount grocers Aldi and Lidl are implementing occupancy restrictions in their stores to increase physical distancing between shoppers and employees.

Batavia, Ill.-based Aldi U.S. yesterday began limiting the number of customers inside its stores to about five per 1,000 square feet. Associates will be stationed outside each store to keep track of customers entering and exiting as well as to clean shopping carts.

“We will admit shoppers into the store one at a time. We may enforce a brief delay between customers to allow for adequate space between customers as they enter,” Aldi said in a COVID-19 safety update on its website. “If a line forms outside our store, we kindly ask our customers to stand at least six feet away from the person in front of them and maintain that safe distance throughout their entire shopping experience,” the company noted. “Our team members will help remind shoppers of this as well.”

Customers, too, are being asked to limit shopping trips to one person per family, except for those who must shop with children and vulnerable shoppers who need assistance. Medical professionals who present identification will be moved to the front of any lines that form outside stores.

Related:Hiring expands at Stop & Shop, Lidl, Aldi to meet coronavirus demands

In addition, Aldi is rolling out one-way aisles on a temporary basis to manage traffic flow and uphold social distancing between customers and associates. In-store signage will guide shoppers through the store.

This week, Aldi also started taking the temperatures of store and warehouse employees and asking them basic health screening questions before reporting to work. Workers with a fever of 100 degrees or higher will be sent home, and they must be free of all symptoms for at least 72 hours before coming back to work, the company said.

Aldi operates more than 1,900 U.S. stores in 36 states. “The entire Aldi team is working around the clock to keep our stores clean and stocked,” the retailer stated. “We are installing protective barriers at checkout and making gloves and masks available to associates who would like them. We have added social distancing signage across all stores and increased the frequency of cart cleaning.”

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Among the safety steps taken by Lidl stores are new in-store signage and floor markers to promote social distancing.

Meanwhile, Arlington, Va.-based Lidl US said Friday that it plans to limit the number of customers in stores at one time starting on April 11.

The temporary occupancy restriction will cap the shopper count in stores to approximately five per 1,000 square feet, unless where legally required, according to Lidl. A designated associate will be situated at the store entrance to monitor the number of customers, as well as to disinfect carts and direct shoppers to line up once that limit has been reached.

Related:Lidl opens regional headquarters, distribution center in Maryland

“This measure encourages social distancing from the moment customers arrive to our stores and supplements the other measures we take in this regard,” Lidl said in a coronavirus update on its website.

Those efforts include new in-store signage at all Lidl stores to promote social distancing. The retailer also has deployed floor markers to help customers maintain a proper distance, which the Centers for Disease Control and Prevention (CDC) currently recommends is six feet.

“These social distancing messages, together with other recommended behavioral practices, are reiterated throughout the day in our in-store announcements and on large monitors in our employee breakrooms,” according to Lidl.

Lidl also is installing protective shields in checkout lanes at all stores and urging customers to use of contactless payment for their transactions. The company, too, is working to make both face masks and gloves to all store personnel. Five pairs of disposable protective gloves are currently available to each store associate for each shift, Lidl said.

“Although the CDC does not require our team to use masks and gloves, Lidl is committed to supplying this equipment to our teams during this health emergency,” the retailer noted. “We are actively sourcing protective masks for use by our teams on each shift. Protective masks will be available at all stores for all Lidl employees within the next 10 days.”

Overall, Lidl operates almost 100 stores in Virginia, the Carolinas, Georgia, Maryland, Delaware, New Jersey, Pennsylvania and New York.

For our most up-to-date coverage, visit the coronavirus homepage.

 

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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