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Hy-Vee gives $10 gift cards to COVID-19 vaccine recipients

Incentive offered to customers completing vaccination at Hy-Vee pharmacy or clinic

Russell Redman

June 1, 2021

3 Min Read
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To get the $10 in-store coupon, Hy-Vee customers must receive the full COVID vaccination — two shots for the Pfizer and Moderna vaccines, one shot for the Johnson & Johnson vaccine — between June 1 and Nov. 11.Hy-Vee

Hy-Vee has begun offering a $10 store gift card to customers who get a full COVID-19 vaccination at one of its pharmacies or vaccine clinics.

The Midwestern grocer said yesterday that, starting June 1, people who complete their COVID immunizations at a Hy-Vee pharmacy or at a pop-up Hy-Vee vaccination clinic — either one or two shots, depending on the vaccine — will receive a $10 Hy-Vee gift card. The full vaccination must be administered between June 1 and Nov. 11, 2021.

Those receiving the two-dose COVID-19 vaccines from Pfizer/BioNTech (21 days apart) or Moderna (28 days apart) must get second dose at Hy-Vee to receive the $10 gift card, the West Des Moines, Iowa-based grocery retailer noted. People getting the single-dose Johnson & Johnson vaccine will receive the gift card after the injection is administered.

So far, the Pfizer vaccine is the only COVID vaccination available for children, covering ages 12 and older. The Moderna and J&J vaccines currently are available only for adults, though Moderna announced last week that it plans to seek emergency use authorization (EUA) from the Food and Drug Administration in early June for its COVID vaccine to be used for children ages 12 to 17. Hy-Vee said that all minors receiving the Pfizer vaccination at its pharmacies and clinics must have parental or guardian consent.

Related:Kroger dangles incentives for consumers to get COVID-19 shots

Hy-Vee made COVID shots available at all of its 270-plus pharmacies across its Midwestern trade area at the beginning of April and then began providing them on a walk-in basis in late April. The retailer started administering the Pfizer vaccine to children ages 12 to 15 as of May 13, in line with the FDA’s EUA and the Centers for Disease Control and Prevention’s (CDC) recent approval of that vaccination for that age group. The grocer, with over 275 stores in eight Midwestern states, said at the time that it already had been offering Pfizer’s vaccine to people 16 and older for several weeks.

With vaccination rates slowing in areas around the country, grocery stores have joined with other retailers and companies in serving up incentives for consumers to get immunized against COVID-19. This week, for example, The Kroger Co. is launching a $5 million giveaway campaign, plus a free-groceries-for-a-year sweepstakes, for people receiving full COVID vaccinations. Also, last month, Meijer began offering customers a $10 coupon when they get a full COVID vaccination at one of its stores, while Target started giving shoppers a $5 in-store coupon after they received a COVID vaccine at a CVS at Target pharmacy.

Related:Meijer has a deal: $10 coupon for a full COVID vaccination

Through early morning May 30, 50.5% of the U.S. population had received at least one COVID-19 vaccine dose, with 40.7% fully immunized, according to CDC data. Among adults, 62.6% had received at least one dose, with 51.5% fully vaccinated. And including adolescent vaccinations, 59.8% of Americans ages 12 and older had gotten at least one shot, with 48.2% fully vaccinated. Overall, 294.9 million of the 366.3 million vaccines delivered by manufacturers had been administered.

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About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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