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Meijer serves up new prepared meals line

Crafted Market by Meijer heat-and-eat selections bring post-shopping convenience

Russell Redman

August 17, 2022

2 Min Read
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Because of the convenience element, Meijer said it expects 40% of its Crafted Market meals to be eaten on the day of purchase.Meijer

Supercenter retailer Meijer has rolled out a new collection of restaurant-style, heat-and-eat meals.

Called Crafted Market by Meijer, the single-serve meals are targeted at customers who seek a quick, post-shopping-trip dinner solution or want a convenient meal on-hand for later in the week when they don’t want to cook, Grand Rapids, Mich.-based Meijer said Wednesday.

“We have a long history of centering convenience and quality in our deli experience for our customers, so expanding our ready-to-heat options just makes sense,” Marlys Roberts, merchandising director of deli and bakery for Meijer, said in a statement.

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The new prepared meals come in 12 varieties split into two lines, Crafted Market and Crafted Market Signature.

The ready-to-heat meals come in two lines: Crafted Market by Meijer and Crafted Market Signature by Meijer. The Crafted Market meals include classic, family favorites like blackened chicken mac & cheese, teriyaki chicken and meatloaf and mash. Meanwhile, options in the Crafted Market Signature line include “more elevated” meals — assembled in-store — such as chicken enchiladas, pesto grilled chicken with lemon thyme orzo, and chicken asada, according to Meijer. Each meal heats up in five minutes or less.

With 12 varieties altogether, Crafted Market meals are now available in the grab-and-go deli section of all Meijer stores. Other options include uncured bacon ranch pasta, chicken alfredo and spaghetti and meatballs for Crafted Market and basil garlic chicken, Tex-Mex beef queso dip and chicken parmesan with spaghetti for Crafted Market Signature.

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Meijer noted that it expects 40% of its Crafted Market meals to be consumed the same day that they’re purchased.

“We know that sometimes doing your grocery shopping can work up an appetite, so we’re pleased to be enhancing our heat-and-eat selection with this line full of fun flavors and classic favorites that customers can grab as they finish up their trip and enjoy soon after from the comfort of their homes,” Meijer deli buyer Salwan Yaqo commented.

Overall, Meijer operates 262 supercenters and grocery stores across Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin.

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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