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Current shopping behaviors still reflect the surge in home cooking and eating that originated with COVID lockdowns and continue to boost center store sales — even with most Americans returning to work and school.

SN Trends Report: Center store success continues for grocers

The impact of COVID on grocery shopping behaviors is still being felt in center store after more than a year, say retailers

Even with last year’s center store sales explosion attributed to the outbreak of the COVID-19 pandemic, retailers are still optimistic about the category’s continued growth in 2021. Three-quarters of grocery retailers surveyed for the Supermarket News Center Store Trends Report say they expect unit sales in center store in 2021 to remain the same or increase compared to 2020 — with 40% anticipating unit sales increases of more than 5%.

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