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After honing their skills during stay-at-home mandates, many consumers have ambitions of continuing to cook, but collectively are tired. And people still want restaurant-quality food but without the price tag and the uncertainty associated with supply chain disruption and labor shortage.

Specialty Food Association forecasts 2023 top food trends

Consumer demand ranges from convenience to wellness to sustainability

From Environmentally Friendly Foods to Alt Seafood and everything in between, the Specialty Food Association (SFA) Trendspotter Panel has predicted what will be hot in specialty food for 2023.

“Specialty food consumers are looking to make their meal prep easy but exciting and that is driving many of this year’s trends regarding convenience, packaging improvements, and global flavors,” said Denise Purcell, SFA’s vice president, resource development. “At the same time, they continue to care about how their food is grown and the health benefits it offers, giving rise to evolving sustainability, plant-based, and better-for-you trends.

Professionals from diverse segments of the culinary world comprise the SFA’s Trendspotter Panel: Patsy Ramirez-Arroyo, food & sustainability consultant; Melanie Zanoza Bartelme, Mintel; Osei Blackett, Picky Eaters Restaurant, Ariapita and Chef Picky Events + Catering; Mikel Cirkus, Firmenich; Jenn de la Vega, Put A Egg On It; Jonathan Deutsch, Ph.D., CHE, CRC, Drexel University; Victoria Ho, SherpaCPG; Lindsay Leopold, food stylist; Stan Sagner, We Work for Food, LLC; Kantha Shelke, Ph.D., CFS, IFT Fellow, Corvus Blue LLC; V. Sheree Williams, The Global Food & Drink Initiative, Cuisine Noir.

Here are the nine trends the Trendspotter Panel anticipates for 2023:


After honing their skills during stay-at-home mandates, many consumers have ambitions of continuing to cook, but collectively are tired. And people still want restaurant-quality food but without the price tag and the uncertainty associated with supply chain disruption and labor shortage. “Brands will focus on helping consumers go simple in their preparation and cooking routines, and assure would-be cooks that taking shortcuts is nothing to be ashamed of,” says Melanie Bartelme.

“The coming year will pave the way for curated meal kits with specialty foods that one can make and serve at home without sacrificing authenticity, convenience, and taste,” says Kantha Shelke.

Similarly, specialty food companies are making it easier for those who want to cook from scratch by cross promoting with the appropriate cooking tools and recipes. “Authors and media personalities are filling the education gap between ready-to-cook food kits and ready-to-eat. They’re helping create artisanal products plus video tutorials, and cookbooks to go along with it,” says Jenn de la Vega.


If convenience is top, sustainability and environmental concerns is a close runner up. “With growing unrest over climate issues and their impact on the future food supply, products that feature some aspect of sustainable ingredients, upcycled ingredients, or environment-friendly packaging, are leading the way,” says Jonathan Deutsch. Bold brand names, engaging visuals, and purpose-driven messaging are differentiating these products in several categories. Plant-based foods’ continuing growth plays a role here. Ingredients like mushrooms, seaweed, and jackfruit have been developed into different products and pasta’s pandemic-fueled comeback made room for more innovation with black rice, pumpkin, red lentils, lupini, and purple carrots. Expect to see more from visionary entrepreneurs engaging in regenerative agriculture who are creating seed-to-shelf future supply chains, funneling resources into the research and restoration of more localized, biodynamic food systems, carbon farming and indigenous farming practices, soil fertility, and seed diversity.


“The awareness of the meatless category is driving consumers to look for alternatives in seafood, too. Key to acceptance is aligning nutritional values, texture, and flavor to those of traditional fish,” says Patsy Ramirez-Arroyo. New patents and technologies are populating the space, marine farming is rising as an option to traditional agriculture, and some specialty food brands are getting people to rethink seaweed and algae. As consumers are lured by more sustainable options, they are catching on to seafood alternatives.


Consumers will seek more balance between their desire for health and sheer indulgence. Functional foods won’t suffer as a result: with interest in immunity, gut health, memory and so many other health components, manufacturers are introducing functional ingredients into products anywhere they can. And “better-for-you snacks like dehydrated vegetables or mushroom chips continue to dominate,” said Lindsay Leopold. Following stringent healthful routines can also be stressful and the past several years have jump started the need for joy. Look for overall well-being to take center stage, which includes making room for the desire to reward yourself for being so good.


A fresh crop of globally inspired condiments, sauces, oils, and seasonings will champion approachable everyday adventure. Increasingly clean-label and inherently convenient, these versatile meal starters and finishing touches invite consumers to experience regional comfort foods as new kitchen staples. “Shared through the memory, influence and multi-generational heritage of immigrants, this wave of texture and flavor offers complex, nuanced blends of herbs, spice, specialty chiles, fruit, rich nuts and seeds and punches of umami,” says Victoria Ho. Think Sichuan fried chile crisp, West African shito sauce, Mexican salsa macha, Spanish romesco, Indian achaar, Filipino adobo and more. “From main dishes to condiments, in 2023 we will see a lot more international flavors,” says Osei Blackett.


For 2023, the desire for boldness and intensity in flavor experiences will increase as people continue to kickstart their lives or pursue new paths. “What began in the hot sauce category is exploding into honey, spreads, confections, beverages, and snacks, snagging new markets like younger consumers, especially, and inspiring specialty food companies to introduce heat and spice into existing product lines,” says Mikel Cirkus. The flavors are more nuanced, far from the days of hot or not, with food companies using specific chiles to add flavor and heat across a wide spectrum of products, from cheese to chocolate to chips. “Brands are testing new flavors and combinations, increasingly in the form of flakes or ‘blends’ and not just sauces, which brings a new application into the mix to be able to use a little or a lot,” says V. Sheree Williams.


Real food ingredients that fulfill sweet cravings are pushing back against the health halo of natural sugar alternatives that undergo significant processing. Expect more dates in every shape and form, pure maple syrup, coconut sugar, fruit juices, and honey. “Used across categories ranging from sparkling tonics to pasta sauce, to artisanal chocolate to classic bakery treats, natural sweeteners give brands a platform for differentiation as well as the appeal of a clean label,” says Victoria Ho.


Amid the tightening pressures of a global recession and a slowing economy, consumers want to elicit feelings of escapism without travel or exorbitant cost. “Enter international fruits—alternative citrus, melons, and stone fruits wildly colorful and in extraordinary shapes and flavors—to invoke a sense of faraway destinations, new flavors, textures, colors, and possibilities,” says Cirkus. Expect to see more as ingredients in beverages, sweets, snacks, and on their own.


Trendspotters at the Summer Fancy Food Show in June highlighted innovative packaging meant to provide increased portability and decreased mess. Look for that trend to continue with “a heightened emphasis on packaging design to communicate sustainability, introduce creative ways to consume and decant well-established consumer products, and telegraph aspirational consumer values and price point,” says Stan Sagner, founder, We Work for Food, LLC.


• Foods from Africa. The diversity and complexity of the cuisines of Africa are becoming more accessible to the US consumer, who is becoming fluent in fonio, gari, berbere, shito, and harissa.

• Cocktail culture. Ready-to-drink beverages like naturally flavored seltzers, and elevated, unique cocktail mixers are a continuing strong market for specialty food products.

• Cleaner, broader plant-based. Plant-based options continue to expand into all corners of the refrigerated and frozen dairy and protein sections – seafood, poultry, deli, cream cheese, dips, frozen treats, and so on. Some are remarkably competitive with their conventional counterparts, some still have a ways to go. Clean ingredients will be a growing emphasis on products.

“It’s exciting to see the 2023 predictions unveiled,” said Bill Lynch, president of the SFA. “All of these trends—and more—will be on display at the upcoming Winter Fancy Food Show in Las Vegas.” The largest B2B specialty food event in the western United States, the Winter Fancy Food Show features thousands of specialty food and beverage products from around the world. The Show is open only to qualified members of the specialty food trade, industry affiliates, and journalists. For more information, click here.

About the Specialty Food Association 

The Specialty Food Association (SFA) has been the leading trade association and source of information about the $175 billion specialty food industry for 70 years. Founded in 1952 in New York City, the SFA represents manufacturers, importers, retailers, distributors, brokers, and others in the trade. The SFA is known for its Fancy Food Shows; the sofi™ Awards, which have honored excellence in specialty food and beverage for 50 years; the Trendspotter Panel Show reports and annual predictions; the State of the Specialty Food Industry Report and Today’s Specialty Food Consumer research;  the SFA Product Marketplace, where buyers discover new products, network and connect with SFA members; SFA Feed, the daily source for industry news, trends and new product information, and Spill & Dish: A Specialty Food Association Podcast.

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