Sponsored By

Big Y Launches Fee-Based Rewards Card

Big Y Foods has launched what it's calling a "revolutionary concept" in shopper loyalty — a discount/rewards card with a $20 annual fee.

Jon Springer, Executive Editor

March 30, 2011

1 Min Read
Supermarket News logo in a gray background | Supermarket News

JON SPRINGER

SPRINGFIELD, Mass. — Big Y Foods here has launched what it's calling a "revolutionary concept" in shopper loyalty — a discount/rewards card with a $20 annual fee.

In the new program, "Silver Savings Club" cardholders will receive discount pricing on hundreds of items throughout the store and be able to purchase up to five items at special prices currently available on Big Y's Express Rewards "silver coin" program without needing to redeem a coin, officials said. Members also are entitled to discounts at more than 70 area gas stations and discounted movie tickets purchased at Big Y stores.

The program was tested in seven Connecticut stores and officially launches at all 61 Big Y stores Thursday. Clare D’Amour-Daley, a spokeswoman for Big Y, told SN the program would simplify Big Y's current rewards program while also creating the opportunity for additional savings and loyalty for members.

"We were trying to think of a way to reward loyalty and make the [rewards] process simpler," she said, "and thought could we sweeten the deal with a more exclusive membership."

About the Author

Jon Springer

Executive Editor

Jon Springer is executive editor of Winsight Grocery Business with responsibility for leading its digital news team. Jon has more than 20 years of experience covering consumer business and retail in New York, including more than 14 years at the Retail/Financial desk at Supermarket News. His previous experience includes covering consumer markets for KPMG’s Insiders; the U.S. beverage industry for Beverage Spectrum; and he was a Senior Editor covering commercial real estate and retail for the International Council of Shopping Centers. Jon began his career as a sports reporter and features editor for the Cecil Whig, a daily newspaper in Elkton, Md. Jon is also the author of two books on baseball. He has a Bachelor of Arts degree in English-Journalism from the University of Delaware. He lives in Brooklyn, N.Y. with his family.

Stay up-to-date on the latest food retail news and trends
Subscribe to free eNewsletters from Supermarket News

You May Also Like