MOUNTAIN VIEW, Calif. — Coupons.com here yesterday announced partnerships with retailers H.E. Butt Grocery, CVS, Walgreens and Kmart to supply printable coupons powered by Coupons.com to their websites.
Coupons.com’s distribution network already includes the websites of Kroger, Safeway and Wakefern, as well as over 160 other supermarket chains through its partnerships with Grocery Shopping Network and My Web Grocer. In addition to providing a customized coupon page with offers from the Coupons.com digital network, retail partners can also create and distribute unique offers for their shoppers.
“This is the future of merchandising. It’s the perfect way for online marketing to drive in-store sales, and customers win in the process,” said John Moritz, division vice president, marketing planning, Kmart.
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