CHARLOTTE — Family Dollar here will license Market Basket Analyzer, from Applied Predictive Technologies (APT), Arlington, Va., to analyze transaction log data.
The chain Family Dollar has for several years’ experience used APT’s Test & Learn platform software to optimize a number of initiatives, from labor operations and capital investment to marketing and merchandising.
“The integration of APT Market Basket Analyzer with Family Dollar’s existing Test & Learn capability will allow more precise measurement and optimization of marketing and merchandising initiatives, helping Family Dollar to be a compelling place to shop for its customers,” said Dorlisa Flur, executive vice president and chief merchandising officer at Family Dollar, in a statement.
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