VIRGINIA BEACH — Farm Fresh Food & Pharmacy here along with the Virginia Lottery on Friday introduced the launch of a $2 scratch-off ticket to be sold exclusively at Farm Fresh stores.
The “Farm Fresh Fast $500” game represents the first time the Virginia Lottery has partnered with a grocery retailer to create a grocery-specific game. The $2 ticket features a top prize of $500, with second-chance sweepstakes allowing non-winning tickets to be entered in a drawing for free groceries, Farm Fresh said.
“We believe we have created something that will help extend the Farm Fresh brand and are excited to be able to work with the Virginia Lottery on what we think will be a very successful game,” Gaelo de la Fuente, president of Farm Fresh, said in a statement. “Obviously, it’s always fun to win money, but what really makes this sweepstakes personal to Farm Fresh is the second chance drawing that provides the opportunity for us to help people offset their grocery costs.”