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Hockey Star-Winemaker Schedules Bottle Signing at D&W

Igor Larionov, a national hockey player turned wine producer, will appear at Spartan Stores' D&W Fresh Market banner on May 1 for a bottle signing.

GRAND RAPIDS, Mich. — Igor Larionov, a national hockey player turned wine producer, will appear at Spartan Stores' D&W Fresh Market banner on May 1 for a bottle signing.

Igor Larionov runs the Triple Overtime Wine Co., Dearborn, Mich. The company name is a reference to Larionov's game-winning goal in the third overtime period of Game 3 of the 2002 Stanley Cup Finals. Larionov's company produces wines from California and Australia. They are marketed under such brands as Triple Overtime, Slapshot and Hattrick.

Shoppers must purchase a bottle of Larionov’s wine to be eligible for the bottle signing. No sticks, jerseys or other hockey paraphernalia will be signed. Larionov will visit two D&W locations: 2010
Parkview, 10 a.m.-noon, and Holland, 2-4 p.m.

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TAGS: Marketing