WINSTON-SALEM, N.C. — Lowes Food Stores here said this week it is rolling out the NuVal Nutritional Scoring System at its 108 locations in North Carolina, South Carolina and Virginia.
"We are proud to introduce the NuVal Nutritional Scoring System. Most shoppers find nutrition information confusing and difficult to interpret, but NuVal makes it faster and easier to compare nutrition and make better food choices," shared Steve Hall, president of Lowes Foods, in a statement. "NuVal LLC's mission to guide consumers to the most nutritious foods on the shelf is a perfect fit with Lowes Foods" commitment to help customers save time and live healthier lifestyles. It is one more way that Lowes Foods is 'Good For You.'"
Lowes Foods was among the first supermarket chains in the country to employ a nutritionist to answer customers' questions and educate the community, and in 1997, the chain launched Be A Smart Shopper, a nutrition-oriented field trip program for elementary school aged children.
NuVal, a joint venture between private label cooperative Topco Associates and Griffin Hospital, rates foods throughout the store from 1-100 based on nutritional content. Other chains using NuVal scores include Tops, King Kullen, Price Chopper, Hy-Vee, Meijer, Brookshire's, Big Y, Skogen's Festival Foods, Food City, United Supermarkets, Mariano's Fresh Market, Scolari's, and select Coborn's and Metro Market locations.