Nielsen: GMO-Free Is Fastest-Growing Corporate-Brand Claim

Store brands comprise almost 40% of items making health and wellness claims related to preservative; one in four organic product sales; and nearly one in five items making natural and fat claims in food, drug and mass channels, according to the Nielsen Co.

SCHAUMBURG, Ill. — Store brands comprise almost 40% of items making health and wellness claims related to preservative; one in four organic product sales; and nearly one in five items making natural and fat claims in food, drug and mass channels, according to the Nielsen Co.

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