Safeway Adds BP, Arco to Fuel Incentive Program

PLEASANTON, Calif. — Safeway has expanded its PowerPump Rewards Program to include all stores, and through a partnership with BP, added BP and Arco fuel centers.

"The customer response to PowerPump has been tremendous," said Diane Dietz, Safeway’s executive vice president and chief marketing officer. "By partnering with BP and Arco, we have dramatically extended the opportunities for customers to accumulate savings on gas, whether or not their neighborhood Safeway has a fuel center."

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