ROCHESTER, N.Y. — Pictures and travel notes from Wegmans Food Markets’ recent visit to Israel are featured in the chain’s 2008 Passover Celebration Guide. Last October, The Israeli Export Institute arranged for several Wegmans representatives to visit Israel and meet with 50 kosher suppliers, Wegmans’ senior vice president of consumer affairs, Mary Ellen Burris, wrote in a weekly consumer column. Attendees were Eric Friedland, store manager of a Wegmans store in New Jersey; Ellen Campbell, category merchant for kosher and specialty deli; Jeff Lunney, executive chef; and Heath Gebell, Wegmans brand team member. The Rabbinical Administrator for Rochester’s Kosher Services reviewed the publication for cultural sensitivity and accuracy. The 34-page guide is available in about half of Wegmans’ stores, wherever the retailer determined there was a need.
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