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Settlement proposed for Trader Joe’s ‘natural’ claims lawsuit

Trader Joe’s Co. has agreed to a proposed $3.375 million settlement to a class action lawsuit over alleged misuse of “natural” claims, according to a press release from the court-appointed settlement administrator Rust Consulting.

The suit claims Trader Joe’s mislabeled products as “All Natural” or “100% Natural” that contained certain, allegedly synthetic ingredients, such as ascorbic acid, cocoa processed with alkali, sodium acid pyrophosphate, sodium citrate, xanthan gum and vegetable mono- and diglycerides.


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Specific products mentioned in the lawsuit include Joe-Joe's Chocolate Vanilla Creme Cookies, Joe-Joe's Chocolate Sandwich Creme Cookies, Trader Joe's Jumbo Cinnamon Rolls, Trader Joe's Buttermilk Biscuits, Trader Giotto's 100% Natural Fat Free Ricotta Cheese and Trader Joe's Fresh Pressed Apple Juice.

Trader Joe’s denies any wrongdoing and says its products were labeled in accordance with existing laws, but has agreed to the settlement to avoid further costs and inconvenience. 

The U.S. District Court for the Northern District of California will make a final ruling on the settlement at a hearing on July 9 in San Francisco.

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