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Ahold USA Adds Promotional Dairy Cooler

QUINCY, Mass. — Ahold USA here will introduce a dairy cooler for new products topped by a promotional digital screen at Stop & Shop, Giant-Landover and Giant-Carlisle stores, following the deployment of a similar freezer for frozen foods.

The Dairy 1st dairy cooler and the Frozen 1st freezer are supplied by 3 Feet Media, Atlanta. Both are used to introduce new products with the help of high-definition digital advertising.

The Frozen 1st equipment has been in place at more than 500 Ahold USA stores for five years. Products displayed in Frozen 1st achieved higher initial sales, according to 3 Feet Media.

3 Feet Media said the Dairy 1st deployment would “double its presence” at Ahold USA.

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