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Aldi debuts new ad campaign

Aldi debuts new ad campaign

‘#ILikeAldi’ spots highlight private label; chef Carla Hall series debuts

Aldi this month has debuted a new series of television commercials that use humor to highlight price advantages for its private label grocery staples. The “I Like Aldi” campaign is a series of ads whose performers say they “like" Aldi’s private brand products and their national-brand counterparts, but “love” Aldi’s price for them. The ads picture but don’t name the items and include a retail price for both items based on average supermarket prices, prorated for package size differences where necessary.

Aldi’s ad agency is McCann Detroit.

Also Monday, Aldi announced a partnership with television chef Carla Hall, a co-host of ABC's "The Chew" and former "Top Chef" contestant. Hall is sharing recipes, videos and tips for home chefs at Aldi's website.

#ILikeALDI Commercial | Kettle Chips

#ILikeALDI Commercial | Almond Milk

#ILikeALDI Commercial | Assorted Cheese

#ILikeALDI Commercial | Cheese Singles

#ILikeALDI Commercial | Ice Cream

#ILikeALDI Commercial | Ice Cream (Alternate Ending)

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