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WholeFoodsVenice1540.jpg Whole Foods Market
The Whole Foods store in Venice, Calif.

Dunnhumby seen enhancing Whole Foods merchandising, loyalty

Natural foods chain seeks to leverage data-analysis skills

Whole Foods Market’s new partnership with Dunnhumby could add significant clout to the company’s nascent loyalty program while also optimizing its store-level product assortments, observers said.

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