Family Dollar Engages Employees

CHICAGO Family Dollar Stores is building loyalty to its new private label among a highly influential group: its employees. It sent samples of its Family Gourmet cookies to all stores so that employees could try them. Within the next few weeks, it will run a chainwide contest to see which store can sell the most cookies. Those that do will win cash prizes. All stores are given an endcap display to

CHICAGO — Family Dollar Stores is building loyalty to its new private label among a highly influential group: its employees.

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