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Giant Eagle goes chainwide with enhanced rewards program

New fuelperks+ gets under way in Pittsburgh, Cleveland markets

Russell Redman

March 20, 2019

3 Min Read
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Giant Eagle has revamped its fuelperks! loyalty program to provide more ways for customers to earn and redeem rewards, now including grocery savings.

Called fuelperks , the new program launched this week in Pittsburgh and Cleveland, capping off a chainwide rollout on a market-by-market basis over the past two years, Giant Eagle said.

Giant_Eagle_Market_District_store.pngThe Pittsburgh-based regional grocer noted that fuelperks marks a reinvention of fuelperks!, which was made available to all customers in 2006. Like the traditional program, customers will still earn 10 cents in fuel discounts for each $50 spent (equal to 50 perks) under fuelperks , but now the 10-cent reward can be redeemed as 2% off groceries, up to 20% off any size order.

Perks also are now earned at the pump, enabling customers to build up rewards faster. Customers will earn perks on every transaction — such as groceries, gift cards, prescriptions and now on every gallon of fuel — and can redeem those rewards however they like, up to a free tank of gas (30 gallons maximum) or up to 20% off any size grocery order (no limit).

One perk is earned for each dollar spent on groceries and other eligible items at Giant Eagle and Market District supermarkets and GetGo convenience stores. Two perks are earned for every gallon of fuel pumped at GetGo.

Related:Giant Eagle ups its digital media game

Giant Eagle Advantage members will continue to be able to seamlessly track perks earned when their loyalty cards are scanned on purchases inside Giant Eagle, Market District and GetGo stores and whenever fuel is pumped at a GetGo station.

With customers now being able to earn perks while fueling at GetGo and elect to redeem up to 20% off of a grocery basket of any size, Giant Eagle expects to augment its loyalty program base in 2019.

“Our fuelperks! program has been greatly valued by our customers for more than a decade,” President and CEO Laura Shapira Karet said in a statement. “With fuelperks , it was important that we build on the program’s strong legacy by adding new ways to save, earn and redeem rewards, while maintaining the framework of the traditional program. Our new program is truly a ‘plus’ for our customers, and we are excited to see how quickly they can enjoy additional savings by shopping with us.”

In 2018, Giant Eagle customers redeemed more than $230 million in fuelperks! rewards, the retailer reported. The food retailer also noted that rewards programs remain a key driver of consumer loyalty. According to a 2017 Colloquy Loyalty Census, U.S. consumers hold 142.4 million supermarket loyalty program memberships. At Giant Eagle and Market District supermarkets, more than 90% of all transactions are completed with the use of an Advantage card, the company said.

Related:Giant Eagle to buy Ricker’s convenience store chain

Overall, Giant Eagle operates 474 stores in Pennsylvania, Ohio, West Virginia, Maryland and Indiana. That includes 216 supermarkets (200 Giant Eagle, 13 Market District, two Market District Express and one Giant Eagle Express) and 258 convenience/fuel locations (202 GetGo and 56 Ricker’s location).

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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