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Giant Eagle introduces myPerks, bringing its loyalty program to a new level

Multi-tier program supports growing consumer need for immediate savings with pilot in Canton, Ohio

Michael Browne, Executive Editor

November 9, 2020

2 Min Read
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Giant Eagle says it will gauge the popularity of myPerks among Canton customers in the coming weeks as it evaluates potential opportunities to introduce the program to additional markets it serves.Giant Eagle

Pittsburgh-based grocery, fuel and pharmacy retailer Giant Eagle on Monday introduced its new myPerks loyalty program to the Canton, Ohio, community, delivering consumers in this area more perks, personalized savings, bonus events and immediate rewards.

myPerks provides a $1 Reward for every 50 perks earned at Giant Eagle and Market District supermarkets and GetGo convenience stores, making it easier for customers to save on groceries at Giant Eagle or a fill up at GetGo. With myPerks, guests are also able to earn perks during transactions when they are redeemed — a benefit not available in the fuelperks program — and will have the perks expiration period extended to at least 90 days.

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Giant Eagle’s new myPerks loyalty program is also the first multi-tier loyalty program introduced by a major U.S. supermarket, according to the company. Canton customers who earn 2,500 qualifying perks within a six-month earning period unlock the myPerks Pro tier, enabling them to earn 50% more perks on groceries, retailer gift cards, gasoline, prescriptions and more.

“The myPerks program was born of our recognition that more and more families across our communities need additional value to help them through challenges faced by the pandemic,” said Giant Eagle spokesperson Dan Donovan. “By shifting to a ‘dollars off’ reward structure, we make it easier for our guests to redeem their rewards whenever it is most convenient for them.”

Related:Giant Eagle curbs friction with curbside pickup

In addition to myPerks, Giant Eagle also lowered prices on thousands of items throughout its stores in the Canton community and launched a robust digital rewards platform.

Everyday prices have been lowered on more than 2,000 items, including important grocery staples such as Giant Eagle Bacon (reduced by $1 to $3.49), Ore Ida Frozen Potatoes (reduced by $0.50 to $2.79), Dannon Oikos Yogurt Quarts (reduced by $1 to $4.49), DiGiorno Stuffed Crust Pizza (reduced by $2.20 to $7.79) and many more products.

In addition, Canton shoppers who activate a digital account with Giant Eagle by visiting GiantEagle.com/myPerks will receive access to special savings events through the holidays and receive a 5% discount on more than 3,500 Giant Eagle brand items purchased through the end of the year, creating an opportunity for additional, meaningful savings every time they shop.

Giant Eagle says it will gauge the popularity of myPerks among Canton customers in the coming weeks as it evaluates potential opportunities to introduce the program to additional markets it serves.

The retailer operates more than 470 stores throughout western Pennsylvania, Ohio, northern West Virginia, Maryland and Indiana. 

Related:Giant Eagle goes live with checkout-free payment at GetGo store

About the Author

Michael Browne

Executive Editor, Supermarket News

Michael Browne joined Supermarket News in 2018 after serving in managing and executive editor capacities at leading B2B media brands including Convenience Store NewsLicense Global and Travel Agent. He also previously served as content production manager for print and digital in the Business Intelligence division of Informa, parent company of Supermarket News and Nation’s Restaurant News.

As executive editor, Mike oversees the editorial content of supermarketnews.com as well as the monthly print publication. He also directs all content-based brand-related projects including the annual Top 75 Retailers report, Category Guide, Retailer of the Year, research surveys and special reports, as well as podcast and webinar content. Mike has also presented and moderated at industry events.

In addition to the positions mentioned above, Mike has also worked as a writer and/or editor for special projects at American Legal Media (ALM), managing editor for Tobacco International, special projects editor at American Banker • Bond Buyer, and as production editor for Bank Technology News and other related financial magazines and journals published by Faulkner & Gray.

A graduate of Fordham University, Mike is based in New York City, where he was born and raised.

Contact Mike at [email protected] or follow him on Twitter and LinkedIn.

 

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