SAN ANTONIO — H-E-B used a high-value contest to promote its Café Ole store-brand coffee.
Facebook users who posted a Facebook comment about their favorite Café Ole flavor using the hash tag #CafeOleMorning could win a one-year supply of Cafe Ole, a Keurig Platinum Brewer and a $100 H-E-B gift card. The free coffee will come in the form of three, 12-count coffee boxes every month for one year.
Five winners were chosen at random.
Café Ole comes in flavors including Taste of Houston, San Antonio, Texan Pecan, French Roast and “Christmas in a Cup.”
The brand was recently made available for single-serve brewers.
“Now you can enjoy a hot cup of coffee any time you want,” H-E-B wrote in promotional materials.
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