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Natural Grocers scavenger hunt game promotes store brand

Loyalty program members earn rewards for private-label purchases

Russell Redman

October 5, 2021

2 Min Read
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In the Autumn Scavenger Hunt, Natural Grocers {N}power members can get rewards for store-brand grocery, refrigerated/frozen, bulk, supplements and cleaning product purchases.Natural Grocers

In a fall promotion, Natural Grocers has launched a game that offers extra rewards to members of its {N}power loyalty program who buy store-brand products.

Called Autumn Scavenger Hunt, the game gives {N}power members a $2 reward for purchasing Natural Grocers-brand items from three product categories or a $5 reward for purchasing from five categories, the Lakewood, Colo.-based specialty grocer said yesterday. Product categories for the game include grocery, refrigerated and frozen, bulk, supplements and cleaning.

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Under the promotion, {N}power customers earn a $2 reward for purchasing Natural Grocers-brand items from three product categories or a $5 reward for purchasing from five categories.

The Autumn Scavenger Hunt runs through October. Customers earning rewards can redeem them from Nov. 4 to 17.

“Over the past few years, we have greatly expanded our in-house label with a variety of delicious and healthy products, and we enjoy coming up with creative and interactive ways for our customers to discover their new favorite items,” Raquel Isely, vice president of marketing at Natural Grocers, said in a statement. “We had a lot of engagement during our first spring scavenger hunt earlier this year, and new to our fall program we’ve made it even easier to earn rewards. We look forward to seeing which new products people want to try during the Autumn Scavenger Hunt.”

Natural Grocers introduced its store brand in September 2018 with the debut of 35 products in 10 categories, including grocery, dairy and frozen. The premium-quality line, which the retailer touts as offering “Always Affordable” prices, now encompasses more than 750 products, with new items such as frozen spiral organic vegetables and sides, jarred organic Greek olives, organic Modena balsamic vinegar, castille soap, laundry detergent and baking mixes.

Related:Natural Grocers adds good4u Meal Deals to retail roster

This past April, Natural Grocers also added more vitamins and supplements to its store-brand roster, and the chain now offers a selection of more than 140 items.

Overall, Natural Grocers’ retail network includes 162 natural and organic grocery stores in 20 states. The chain’s latest store opened last week in Springfield, Mo., its seventh location in Missouri.

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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