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Podcast: Why you should be thinking about omnichannel

The CEO of marketing firm Acosta breaks down the value of knowing your shopper’s journey

Chloe Riley, Executive Editor

March 9, 2023

 

What does the omnichannel customer look like? Well, according to a recent report: This person is more likely to be a Millennial, they have children, and they’re very interested in natural and organic offerings.

And that’s just to start. Why should you care about the omnichannel shopper? You should care because these consumers, shoppers who buy groceries both online and in-store, are on the rise and have the potential to be strong sales opportunities for supermarket operators.

In this special edition of our SN Off the Shelf podcast — SN TechWire — SN spoke with Brian Wynne, CEO of the newly rebranded marketing firm Acosta Group about strategies to navigate competition at the shelf and the evolving customer journey. Take a listen.

Have a pitch for the podcast? Contact SN Executive Editor Chloe Riley at [email protected], or reach out and say hi on LinkedIn. Thanks for listening. 

 

About the Author

Chloe Riley

Executive Editor, Supermarket News

Chloe Riley is the Executive Editor of Supermarket News, which delivers the ultimate in competitive business intelligence, news and information for executives in the food retail and grocery industry. A graduate of the School of Journalism at Columbia College Chicago, Chloe previously served as a Digital Strategist at SEO firm Profound Strategy, Associate Editor at B2B hospitality mag HOTELS Magazine, as well as CEO of her own digital strategy company, Chlowe. She lives in Woodstock, Illinois. 

Email her at [email protected], or reach out on LinkedIn and say hi. 

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