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Price Chopper/Market 32 serves up more ways to use rewards

Partnership with TCC Global brings experiential reward options

Russell Redman

May 18, 2021

2 Min Read
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Price Chopper/Market 32 said AdvantEdge shoppers now can apply points to supporting local schools, making student loan payments and donating to charities, among other choices.Price Chopper/Market 32

Northeastern grocer Price Chopper/Market 32 is giving members of its AdvantEdge Rewards customer loyalty program more options for using the points they earn.

Schenectady, N.Y.-based Price Chopper said Tuesday that AdvantEdge shoppers now  can apply points to supporting local schools, making student loan payments, donating to charities, entering shopping spree and vacation sweepstakes, purchases of MasterChef-branded kitchen products and more choices, in addition to savings on food and fuel.

“Price Chopper Supermarkets/Market 32 is laser-focused on fulfilling the needs and desires of our customers at every point of engagement. We understand that all shoppers are different, so we created a variety of options to engage and reward more customers,” Glen Bradley, group vice president of marketing at Price Chopper Supermarkets/Market 32, said in a statement. “And because we know our customers appreciate the convenience of accessing and redeeming points whenever and wherever they like, we made the experience fully mobile.”

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Glen Bradley, group VP of marketing at Price Chopper/Market 32, said the expanded program with TCC adds an experiential element to redeeming rewards points.

 

Emerging from the Fuel AdvantEdge program launched in 2006, AdvantEdge Rewards awards members one point for each dollar spent in-store or online. Each 100 points translates into $1 off in grocery savings and five cents off per gallon of gas. The program also has been expanded to include bonus item buys plus full-order and gift card multipliers.

Related:Merger of Price Chopper/Market 32 and Tops Markets will build on greater scale and expertise, say CEOs

The newly diversified platform — which adds a mobile-based, personalized customer experience to AdvantEdge’s physical, digital and experiential rewards — was launched by Price Chopper/Market 32 this month in tandem with development partner TCC Global, a leading worldwide provider of currency/rewards programs for supermarkets. Amsterdam, Netherlands-based TCC, which has U.S. offices in New York and Dallas, is slated to enable more options for AdvantEdge members to earn and redeem points online in the coming months.

“Price Chopper deserves credit for taking a leadership position in the grocery rewards space,” according to Dan Dmochowski, president of North America for TCC. “They have their finger on the pulse of consumer trends and recognized that today’s diverse and discerning consumer base demands a broader array of rewards options. So they took action to enhance their program with a user experience and rewards that are even more compelling to customers. Our goal is to keep the program fresh with new features and rewards options that set a gold standard for the industry.”

Related:Price Chopper/Market 32, Tops Markets to merge

Price Chopper/Market 32 operates 130 Price Chopper and Market 32 grocery stores and one Market Bistro location in New York, Vermont, Connecticut, Pennsylvania, Massachusetts and New Hampshire.

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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