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Schnucks enhances rewards app

Chain responds to customer feedback for shopping list, wellness features

Russell Redman

March 22, 2019

2 Min Read
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Schnuck Markets has expanded the functionality of its Schnucks Rewards loyalty app with the addition of shopping lists and a wellness guide.

The St. Louis-based grocer said Friday that the in-app shopping list automatically organizes the order of customers’ lists according to the layout of their designated Schnucks store. Shoppers can add items to their list by typing in the product name, scanning a barcode or clicking on an item in the Schnucks digital ad.

Once a product is on a shopping list, the Schnucks Rewards app clips any available digital coupons — called “Schnupons” — for instant savings. Schnucks noted that the app updates the list in real time, enabling customers who share the same rewards account to leave a note for a family member or to cross off items that already purchased. In addition, the app makes it easier to view each item’s price, the retailer said.

With the new wellness guide, customers can view nutritional information and labels, including attributes such as “heart smart,” gluten-free, high protein and organic. The Schnucks Rewards app also now indicates products approved for the USDA’s Women, Infants and Children (WIC) health and nutrition program.

“We heard our customers saying that they’re time-starved and also hungry for more health and wellness information,” Vice President of Marketing Ted Schnuck said in a statement. “These new Schnucks Rewards features will make customers’ experiences in our stores more convenient and take the guesswork out of nutritional planning by placing wellness information right at their fingertips.”

Related:Schnuck Markets goes bigger in digital

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Schnucks launched the Schnucks Rewards program and app last August. Members earn 10 rewards points for each dollar spent on qualifying purchases. After collecting 1,000 points, or the equivalent of $100 in purchases, shoppers earn $2 off a future purchase. Dollars can be redeemed as they are earned or accumulated to spend in bulk, up to $500. The chain operates 119 stores in Missouri, Illinois, Indiana, Wisconsin and Iowa.

Digital shopping lists are a key feature for supermarkets not just in driving online purchases but also in making it easier for customers to put more items in their virtual carts, according to Gartner L2’s Grocery U.S. 2019 Digital IQ Index report, released this week. Of the 62 online grocery retail brands examined, 71% offer online shopping lists, 58% enable products to be added to the list from search results and 40% allow products to be added to the list from recipe pages.

“Grocery retailers operate on thin margins and cannot afford to lose digitally savvy customers open to buying their groceries online. To help transition shoppers onto these new platforms, grocers should digitize steps shoppers already take, such as list building,” Gartner L2 said in the report. “This helps increase the value proposition of their sites and apps as shoppers walk into the store or check out online. Other basic in-store functionalities to streamline the purchase process include live savings updates either in the cart or in the account.”

Related:Schnucks launches delivery of alcoholic beverages

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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