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Sedano’s debuts new print/digital magazine

Nuestra Sazón publication part of Hispanic grocer’s retail media network

Russell Redman

November 24, 2021

2 Min Read
Sedanos Supermarkets-banner closeup.png
The winter edition of Sedano's Supermarkets' Nuestra Sazón magazine is now available online and will be delivered to homes across Sedano’s primary market of South Florida.Sedano's

Via its recently launched retail media network, Hispanic grocer Sedano’s Supermarkets has unveiled a new magazine called Nuestra Sazón (Our Flavors).

Miami-based custom media specialist Havas House, Sedano’s retail media partner, said this week that the bilingual Nuestra Sazón publication comes in digital and print versions and is aimed at celebrating Latin cuisine and culture through entertaining stories and comida criolla (Puerto Rican) recipes that customers can make at home using ingredients from featured brands.

Sedanos Supermarkets-Nuestra Sazón magazine.png logo in a gray background | Sedanos Supermarkets-Nuestra Sazón magazine.pngSedano's Supermarkets' bilingual Nuestra Sazón publication comes in digital and print versions and is aimed at celebrating Latin cuisine and culture. (Image courtesy of Sedano's)

Nuestra Sazón Invierno 2021/2022, the winter edition, is now available online and will be delivered to homes across Sedano’s primary market of South Florida, which Havas House said will boost visibility throughout the region and grab shoppers’ attention when they create their grocery list and menus. Plans call for Sedano’s to further promote the magazine and its content via a social media campaign and monthly e-newsletters to its more than 30,000 subscribers. 

“We are excited to present our current and potential customers with this new culinary-focused publication,” Javier Herrán, chief marketing officer at Sedano’s, said in a statement. “Featuring engaging articles and delicious recipes for Thanksgiving and Nochebuena celebrations, the magazine has been mailed directly to tens of thousands of homes throughout South Florida.”

Related:Sedano’s launches retail media network with Havas House

In the inaugural Nuestra Sazón issue, readers will meet local abuela (grandmother) Tania Martínez and her family, learn how Madrileños (residents of Madrid) celebrate Christmas and New Year’s, try out a coquito-style (Puerto Rican beverage like egg nog) recipe from another country, and cook the perfect lechon asado (marinated pork) for Nochebuena (Christmas Eve), among other features. The magazine’s upcoming spring edition will celebrate Sedano’s 60th anniversary and feature Easter/Holy Week recipes.   

Overall, Hialeah, Fla.-based Sedano’s operates 34 stores in Florida’s Miami-Dade, Broward, Palm Beach, Orange and Osceola counties.

“No other supermarket has been such a significant part of the South Florida community as Sedano’s, and we are honored to bring their dedication to their customers to life within the pages of Nuestra Sazón,” stated Marisa Beazel, president and publisher of Havas House. “We also hope to introduce customers to unique products and recipes that will foster new culinary traditions for their families.”

Sedano’s and Havas House — the global custom media, content and publishing division of Republica Havas — announced the launch of the Sedano’s Retail Media Network in late August. The network is designed to offer the Sedano’s supporting brand partners an avenue to creatively showcase their products throughout the supermarket chain’s Florida market area.

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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