Via its recently launched retail media network, Hispanic grocer Sedano’s Supermarkets has unveiled a new magazine called Nuestra Sazón (Our Flavors).
Miami-based custom media specialist Havas House, Sedano’s retail media partner, said this week that the bilingual Nuestra Sazón publication comes in digital and print versions and is aimed at celebrating Latin cuisine and culture through entertaining stories and comida criolla (Puerto Rican) recipes that customers can make at home using ingredients from featured brands.
Sedano's Supermarkets' bilingual Nuestra Sazón publication comes in digital and print versions and is aimed at celebrating Latin cuisine and culture. (Image courtesy of Sedano's)
Nuestra Sazón Invierno 2021/2022, the winter edition, is now available online and will be delivered to homes across Sedano’s primary market of South Florida, which Havas House said will boost visibility throughout the region and grab shoppers’ attention when they create their grocery list and menus. Plans call for Sedano’s to further promote the magazine and its content via a social media campaign and monthly e-newsletters to its more than 30,000 subscribers.
“We are excited to present our current and potential customers with this new culinary-focused publication,” Javier Herrán, chief marketing officer at Sedano’s, said in a statement. “Featuring engaging articles and delicious recipes for Thanksgiving and Nochebuena celebrations, the magazine has been mailed directly to tens of thousands of homes throughout South Florida.”
In the inaugural Nuestra Sazón issue, readers will meet local abuela (grandmother) Tania Martínez and her family, learn how Madrileños (residents of Madrid) celebrate Christmas and New Year’s, try out a coquito-style (Puerto Rican beverage like egg nog) recipe from another country, and cook the perfect lechon asado (marinated pork) for Nochebuena (Christmas Eve), among other features. The magazine’s upcoming spring edition will celebrate Sedano’s 60th anniversary and feature Easter/Holy Week recipes.
Overall, Hialeah, Fla.-based Sedano’s operates 34 stores in Florida’s Miami-Dade, Broward, Palm Beach, Orange and Osceola counties.
“No other supermarket has been such a significant part of the South Florida community as Sedano’s, and we are honored to bring their dedication to their customers to life within the pages of Nuestra Sazón,” stated Marisa Beazel, president and publisher of Havas House. “We also hope to introduce customers to unique products and recipes that will foster new culinary traditions for their families.”
Sedano’s and Havas House — the global custom media, content and publishing division of Republica Havas — announced the launch of the Sedano’s Retail Media Network in late August. The network is designed to offer the Sedano’s supporting brand partners an avenue to creatively showcase their products throughout the supermarket chain’s Florida market area.