Southeastern Grocers (SEG) has enhanced its customer loyalty program with “rewards Boosters,” a new feature providing personalized savings offers in a game-style challenge.
Jacksonville, Fla.-based SEG said Thursday that members of the Winn-Dixie, Harveys Supermarket and Fresco y Más rewards programs will automatically receive relevant Booster offers through the store banners’ mobile apps. To use the Boosters, customers activate the offer within the app, complete the offer challenge and then receive the reward.
Each offer will be available for a limited time, with the expiration date indicated, and offers will change based on the challenge, according to SEG. For example, a Winn-Dixie rewards member might get a Booster offer challenge to buy four bags of store-brand chips in July to receive 1,000 rewards points to apply to future savings. After activating the Booster and completing the required purchase in the designated time frame, the customer receives a barcode to scan at checkout to earn the reward Booster points.
“With the new ‘rewards Boosters’ addition to our highly rated rewards loyalty program, our customers now have the opportunity to earn more rewards toward savings on the products they buy most while experiencing a truly personalized shopping experience in our stores,” Anthony Hucker, president and CEO of Southeastern Grocers, said in a statement.
SEG described the rewards Boosters as “hyper-relevant” offers, personalized for individual customers based on their shopping preferences. New rewards members will receive Booster offers upon enrolling in the loyalty program, and offers will become more personalized over time, the retailer said.
The rewards Boosters join the loyalty program’s Mystery Bonus and Deal of the Week savings offers, delivered through the stores’ mobile apps.
“We believe in connecting with our customers on a personal level, whether that is in our stores or through our digital platforms,” Hucker commented. “We work hard to anticipate and listen to the needs and desires of our customers and associates, and their shopping habits tell us that saving money on groceries is a top priority as they continue to spend more time cooking at home.”
SEG’s Winn-Dixie Rewards was recognized by Newsweek’s “America’s Best Loyalty Programs 2021” as one of the nation’s top customer loyalty programs among supermarkets. Winn-Dixie’s rewards program earned a score of 8.37 out of 10, based on ease and enjoyment, benefits, overall satisfaction, customer support, trust and recommendation.
SE Grocers Rewards — branded for each of the retailer’s store banners — launched in the summer of 2018, replacing the phased-out Plenti rewards program. SEG’s program enables members to earn and redeem points for savings on groceries as well as on fuel at participating gas stations.
The launch of rewards Boosters builds on SEG’s efforts to funnel more relevant, actionable savings offers to customers of its more than 400 Winn-Dixie, Harveys and Fresco y Más supermarkets in Florida, Alabama, Louisiana, Georgia and Mississippi.
Last July, the regional grocer partnered with digital marketing specialists Eagle Eye Solutions and Ecrebo to better engage with shoppers across retail channels via more personalization. Eagle Eye’s AIR Platform gives SEG a central hub for continuously capturing customer data and consumer interactions, while Ecrebo’s software provides shoppers with relevant coupons printed on each receipt at checkout. The partnership with Eagle Eye was expanded in September Eagle Eye to include a collaboration with consumer data science specialist dunnhumby to help SEG gain a deeper understanding of customer behaviors and preferences and make its promotions more effective.
Then in March, the Eagle Eye relationship was extended again to include Neptune Retail Solutions to help SEG exponentially grow its number of digital coupons and personalized offers. The Eagle Eye-Neptune omnichannel ecosystem for SEG is expected to yield more than 200 million digital offers, coupons and recommendations to customers monthly when fully integrated.