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Southeastern Grocers to launch digital media hub

Platform expected to make shoppers ads and messages more relevant

Russell Redman

June 25, 2018

2 Min Read
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Southeastern Grocers has adopted a digital platform to help it better engage shoppers and deliver more personalized savings.

The Jacksonville, Fla.-based retailer — parent of Winn-Dixie, Bi-Lo, Harvey’s and Fresco y Más supermarkets — has teamed up with digital promotions, media and analytics specialist Quotient Technology Inc. to implement the SEG Media Hub, designed to funnel more relevant digital ad messages and offers to customers.

Through the SEG Media Hub, consumer packaged goods brands can shape ad campaigns to target customers across all of Southeastern Grocers’ digital properties, Quotient said. CPGs also can engage the retailer’s shoppers via Quotient’s Coupons.com and third-party web properties, including major digital publishers and social media channels.

Mountain View, Calif.-based Quotient currently powers Southeastern Grocers’ digital savings program through its Retailer iQ solution. Connecting to the grocer’s point-of-sale systems, the platform leverages real-time purchasing data and online behavior data to deliver personalized digital coupons to shoppers, mainly via their smartphones.

“It’s a priority for us to improve our digital shopper engagement tools with SEG Media Hub at the center of it,” said Mario Mijares, senior vice president of digital marketing and loyalty at Southeastern Grocers. “Quotient powers many of our digital initiatives and is a key partner for our digital coupons. With the new SEG Media Hub, we’re taking our learnings about our shoppers and engaging them with relevant ad messages that drive them into stores.”

Related:Southeastern Grocers launches specialty pharmacy

Quotient noted that, via the hub, it works with Southeastern Grocers and CPG brands or their agencies to craft advertising and promotional campaigns, create and execute the media, and gauge the impact on sales. CPG brand-equity ads and experiences are delivered across Southeastern Grocers’ mobile, social and web channels, with a call-to-action — such as a digital coupon or an in-store special—  integrated into the ads. Advanced analytics to assess the ads’ performance by linking views to a customer purchases.

“We’re excited to expand our relationship with Southeastern Grocers to become its exclusive digital media partner,” said Jason Young, senior vice president and general manager of media at Quotient. “We believe that SEG Media Hub is a large opportunity for CPGs to influence shoppers by giving them offers and content they want to see and more effectively measure digital ad spend.”

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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