Sponsored By

Target rebrands cardless loyalty program

‘Circle’ name replaces ‘Red’ as pilot grows to six markets

Russell Redman

February 7, 2019

2 Min Read
target
Target

Later this month, Target Corp. plans to expand the beta test of its new Target Circle cardless loyalty program to five more cities.

The Minneapolis-based discount store retailer said yesterday that Target Circle will become available to consumers in Denver, Indianapolis, Phoenix, Kansas City (Mo.) and Charlotte (N.C.) on Feb. 19.

That will add millions more shoppers to the pilot that began last April in the Dallas-Fort Worth area, when the free loyalty program was branded Target Red.

Benefits include 1% back on each purchase, which can be redeemed at a later shopping trip; personalized savings (based on purchase history) and rewards (such as a birthday “treat”); 50% off a first-year Shipt membership on same-day delivery of grocery and daily staple items; and free next-day delivery of everyday essentials through the Target Restock service (normally $2.99). Members also can vote for local organizations to help direct Target’s community giving.

Target_Circle_loyalty_program.png

Customers enroll in Target Circle online at Target.com/circle or via the Target mobile app. Once registered, they can start earning and redeeming rewards online or in-store through the app’s digital wallet tool.

“A Target Run is much more than checking items off your list. It’s about discovery, inspiration and an effortlessly joyful shopping experience. And we’re out to make that experience even more rewarding with Target Circle, offering guests more benefits and attracting new shoppers,” Rick Gomez, executive vice president, chief marketing officer and chief digital officer at Target, said in a statement. “We’re building deeper relationships with guests and serving up the most personalized way to shop Target yet, all while encouraging everyone to choose Target again and again.”

Related:Target pilots new ‘Red’ loyalty program, expands Shipt service

Current holders of Target REDcard debit/credit cards — who get a 5% discount on all purchases and free shipping on Target.com — also can sign up for Target Circle but aren’t eligible for the 1%-back benefit.

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

Stay up-to-date on the latest food retail news and trends
Subscribe to free eNewsletters from Supermarket News

You May Also Like