Research shows up to 70 percent of grocery purchasing decisions are made in-store, making your merchandising strategy key to increasing basket size. Amidst ever-increasing competition, a great way to do that is to make shoppers’ experience more efficient by placing items commonly purchased together near one another.
Want to do more cross-category merchandising? Start with these 9 ideas
Nail this tactic with help from a retailer, a marketer and a consultant