ROCHESTER, N.Y. — Wegmans Food Markets here is eliminating the seasonal price freeze list that it first began implementing in 2011 to provide post-recession relief for shoppers, and replacing it with about 60 consistently low priced “Seasonal Family Favorites,” including mostly private labels and some national brands.
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“We’ve decided to eliminate the seasonal list with an end date, and focus on our basic philosophy of consistent prices all the time on items families use most in our new ‘Seasonal Family Favorites’ list,” said Mary Ellen Burris, vice president of consumer affairs for Wegmans in a Fresh Stories blog post.
Wegmans will continue to emphasize the value of club packs, which have helped keep prices consistently low.
Read more: Winn-Dixie Launches New Price Freeze
“It’s amazing to look at the Club Pack pricing and realize what pricing has not changed in years. Examples: boneless chicken breasts $1.99/lb. for four years; chicken drumsticks and thighs, $.99 cents for 11 years; 80% ground beef $2.19 lb. or less for three years," wrote Burris.
In 2002, Wegmans replaced its weekly specials and high/low pricing program with everyday low prices on the products that families use most.
The chain's most recent seasonal price freeze, including about 300 SKUs of product, concluded Aug. 24.
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